London's Brick Lane Transformed Into 8-Bit Paradise, '8-Bit Lane' In Honour Of 'Wreck-It Ralph' (2013)
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DISNEY TRANSFORMS LONDON STREET INTO 80'S COMPUTER GAME TO CELEBRATE THE RELEASE OF WRECK-IT RALPH
UNIQUE STREET ART INCLUDES PIXELATED LONDON TAXI, POSTBOX, TREE AND DIGITAL PIGEONS!
London, Friday January 11 2013 - Head to East London this weekend and you're in for an arcade inspired treat. Disney has transformed one iconic street into an 80's video game. "8 Bit Lane" in London's Brick Lane has been created to celebrate the release of Disney's Wreck-it Ralph, a hilarious new arcade-game-hopping animated adventure in UK cinemas from February 8th. The public will experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.
8 Bit Lane will also showcase the world's first blipp-able building using Blippar's visual discovery app. When Wreck-It Ralph fans 'blipp' The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself.
8 Bit Lane is open to the public from today until Sunday night. Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL. Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE See more below
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Life of Pi is based on the bestselling book of the same name and follows a young man, Piscine Molitor "Pi" Patel, whose parents own a Zoo and one day decide to move it to Canada.
On their way to Canada on a Japanese freighter, Pi decides to go up to the ships surface during a rainstorm, to which he is greeted by an almost Titanic-esque disaster.
Following these events, he finds himself stranded on a lifeboat with a Bengal Tiger, Richard Parker.
It is here we fully begin to experience the film as Pi. 
