Tag: stella

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BRING FILM HOME THIS SUMMER WITH STELLA ARTOIS

- Stella Artois presents a DVD with every pack-  20^th July 2011: Presenting a ‘premiere’ new promotion, Stella Artois brings the finest movies to home screens this summer - offering discerning film fans aged 18 and over, the chance to lay their hands on one of 40 DVDs, simply by purchasing a special promotional pack of Stella Artois 5% or Stella Artois 4%. Would Monsieur perhaps like an action-packed drama? May we suggest The Bourne Ultimatum? In the mood for a 60s classic, you say? Perhaps Quadrophenia fits the bill. Or, perhaps it’s time for a little bit of French “je ne sais quoi”, with Baise Moi? From sophisticated to scary and witty to wondrous, Stella Artois’s ‘A DVD with every pack’ has films for everyone. Grab a case of Stella Artois 4% or Stella Artois 5% from your nearest supermarket or off licence and, by entering the unique code on the Stella Artois website, movie aficionados will be able to choose from 40 incredible titles. Ranging from all-time classics to some of the latest new releases, they all have just one thing in common: exceptional entertainment. The promotion continues Stella Artois’ long association with the glamorous world of cinema, including an on-going sponsorship of the Cannes film festival - the most sophisticated event in the movie calendar. Following a competitive public casting call one lucky Stella Artois fan won the chance to take the starring role in a film, playing the role of Jacques d’Azur, as well as heading down the red carpet at their very own Cannes film premiere. Then, topping off a busy year to date, Stella Artois released the critically acclaimed TV advert, “Apart-o-Matic” created by legendary Hollywood director Wes Anderson  as part of the global ‘She is a thing of beauty’ campaign. James Watson, European Marketing Director at Stella Artois, said: “Stella Artois has a history steeped in film and we know that the people who love our brand also love great movies. We wanted to find a way to reward people this summer by bringing the best of cinema into their homes, and our “DVD with every pack” promotion is our way of doing exactly that.” With the promotion running throughout the summer (4^thJuly to 31^st August), it’s time to pour yourself a nice cold chalice of Stella Artois, sit back and enjoy some of the finest films of our time.

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Stella Artois King of Cannes COMPETITION

Stella Artois premiered its much-anticipated King of Cannes biopic in the UK last Sunday. The film was shown with Stella Artois’ partner Film4 during a unique 12 minute slot that had been created especially for the occasion. The film was premiered at the Cannes Film Festival last Friday (20th May), before being viewed by millions across the UK on Sunday night. Continuing Stella Artois’ commitment to pioneering work with film, the leading man was recruited through a global online casting call, open to aspiring actors of all talents. The lucky winner, Gustavo Alvarez of Buenos Aires, Argentina, plays the famous French film producer / director / actor / tennis player / chess master / backgammon champion / waterskiing pioneer and full time bon-vivant, Jacques d’Azur, having been selected from thousands of online casting videos. You can check out the short film here - Fancy winning some Stella Artois product? Here's what you can win:

• 2 330ml bottles of Stella
• A Stella branded chalice (glass)
• A favourite dvd of Jacques D'Azur

Simply answer this question. How long was the special time slot that had been created for the film on Film4?